Australia Extends Production Incentives to Netflix, Amazon

The expansion of the country’s location and post-production, digital and VFX rebates are designed to boost locally-produced content on streaming platforms.

Streamers including Netflix and Amazon Prime, as well as local providers Stan and Ten All Access, are now eligible for Australian production incentives after the federal government announced Friday it would extend the eligibility of its Location and Post, Digital and Visual Effects (PDV) offsets to TV and mini-series distributed through online platforms.

The move is aimed at boosting the local production sector by giving online productions the ability to claim refundable tax offsets if they meet the other eligibility requirements.

Local streamer Stan, owned by Nine Entertainment, has been the most active in commissioning Australian drama and comedies in recent years, with Stan original productions including the local and US versions of No Activity, TV versions of Wolf Creek and Romper Stomper, and Bloom and upcoming seriesThe Gloaming, a new eight-part drama from Sweet Potato Films’ Vicki Madden and 2 Jons.

Netflix has commissioned just two Australian originals to date – Hoodlum’s Tidelands and Lunatics,a new series from comedian Chris Lilley, which premieres April 19. Netflix is also a production partner on dramas including Foxtel’s Secret City: Under The Eagle and Matchbox Pictures’ Glitch with the Australian Broadcasting Corp. amongst others.

Ten All Access, a local version of Network Ten owners CBS Corp’s. CBS All Access, and Amazon Prime have yet to announce specific commissions from this market.

“Increased demand for our screen skills is essential to developing a sustainable sector,” Communications Minister Mitch Fifield said announcing the changes.

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