TikTok is back with a vengeance in India.
The Chinese short-form video app has moved up sharply in a ranking of the most downloaded smartphone apps in India within just two days after it returned on Google and Apple stores in the country after a week-long ban.
On April 30, the day TikTok was restored on the app stores, it was the 90th most downloaded app on the Google Play Store in India and the 13th among the category of “social” apps, reports the analytics platform App Annie. A day later (May 01), it had become the 15th most downloaded application in India, and the 4th most among social apps.
Until it was taken down from the app stores in India on April 17, TikTok was on top of the ranking of daily downloads in India, according to App Annie.
Last week, the Madras high court lifted the ban on TikTok that had resulted in it being taken off of Google and Apple’s app stores. Two days ago (April 30), it returned to the app stores.
The sharp surge in downloads may be aided by the fact that TikTok, owned by Chinese unicorn Bytedance, is using cash incentives to fuel interest in further downloads. Every day between May 01 and May 16, the app is offering users who download the app a chance to win Rs1 lakh ($1,400).