Nike reveals $350 ‘Marty McFly’ Adapt BB self lacing sneakers controlled by an app

Nike has revealed a pair of $350 ‘Back to the Future’ sneakers with ‘power laces’ controlled from a phone. 

The new Nike Adapt BB are specifically designed for basketball and automatically tighten or loosen with a press of the button either on the shoes themselves or via a smartphone.

The range will initially go on sale only in the US for $350 dollars (£272), on February 17th – although they are expected to sell out instantly.

Nike has said that users can programme different settings that dictate on how the laces are tied, such one setting for playing a basketball game and one for just lounging in.

The shoes will require charging, and each pair will come with a recharging mat. 

‘We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes,’ says Eric Avar, Nike VP Creative Director of Innovation. 

‘During a normal basketball game the athlete’s foot changes and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again for performance is a key element that we believe will improve the athlete’s experience.’ 

When a player steps into the Nike Adapt BB, a custom motor and gear train senses the tension needed by the foot and adjusts accordingly to keep the foot snug.

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