Well, it’s been a milestone week for men, hasn’t it? And not in a good way.

First, the influential American Psychological Association (APA) announced that just being a man is to blame for many of the world’s woes.

In a new study, which provides guidelines for members, the APA argues that ‘traditional masculinity’ is responsible for, well, pretty much everything: from violence and higher rates of suicide to drug abuse, risk-taking, a reluctance to seek help for problems, even for the fact that men eat fewer vegetables!

‘Traditional masculinity is psychologically harmful, and [encouraging] boys to suppress their emotions causes damage,’ the study concluded. ‘Traditional masculinity — marked by stoicism, competitiveness, dominance and aggression — is, on the whole, harmful.’

It’s been described by critics as a ‘declaration of war on men’, and it is hard to disagree.

Next up was the new Gillette advertising campaign — directed by a woman — which, inspired by the #MeToo movement, takes a stand against ‘toxic masculinity’. It, too, is another assault on men, portraying us all as inherently sexist boors. Just imagine if a man had come up with ads that depicted women in such a negative way? Of course, no one would dare.

Gillette may live to regret its new advert. The company is already facing a backlash, with some men saying they will boycott its products.

The APA guidelines, which will inform psychological counselling internationally, may have a more profound and damaging impact.

Original Source

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