n addition, businesses that attempt to emulate or match an ad on someone else’s page are by their actions more focused on their competitors than their customers. At best, you’re simply matching someone else’s standard.

The feature may be useful, though, if you want to do some informal research on how businesses outside of your competitive set are using their Facebook pages to advertise. Sometimes looking outside of your industry is the best way to find inspiration, and this tool could become the equivalent of a creative prompt.

Being aware of competitors’ ads has its place if only to avoid sounding like everyone else. But there are better ways of auditing what your competitors are doing than monitoring the ads on their Facebook pages. My advice: Be aware of the rollout of the feature and reactions to it. And if you really want to kn

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